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Apple Envy

February 24, 2009, 12:51 AM

Apple Envy

When us designers start off designing a home page, we invariably create at least one variation that’s based on the Apple.com home page: a large hero graphic and three or four smaller promo tiles below that. That basic framework that Apple perfected is essentially a reference design.

However, their pioneering is more than just skin deep. Spoonfed Design has a pretty good analysis on why Apple.com is so great.

I think it’s a testament to the quality of work that comes out of Cupertino that most of their designs, whether it’s product, OS UI, advertising, print or online is held as the reference standard. Having worked at Apple, I can assure you that seemingly simple and elegant design (product shot with a headline set in Apple Myriad on a white background) is not as easy as it seems. Besides, what other company can you name that has sparked such design trends such as colored plastic, gel-like buttons, and glassy navigation tabs?

Usability Analysis of Apple.com: Why is it so Good?

» 2 comments


Comments

Adley said:

I have tried and tried….just about everything on this list, but not all together. You have inspired me to try with everything at once!
placemats

March 7, 2010, 3:56 AM

Free Backup Software said:

To provide such niceties at a low level, Mac OS depended on core system software in ROM on the motherboard, a fact that later helped to ensure that only Apple computers or licensed clones could run Mac OS. Free Backup Software

June 17, 2010, 8:44 PM

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About

Although he has been designing since the seventh grade, Roger Wong officially began his design career in 1995. He is currently a creative director at PJA Advertising + Marketing in San Francisco.

This site is an outlet for his musings on design, advertising and culture.