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Apple

Imagining the Future

November 16, 2011, 09:19 PM

I’ve been slowly getting through Walter Isaacson’s biography of Steve Jobs. One tidbit I was struck by:

…he pulled out a device that was about the size of a desk diary. “Do you want to see something neat?” When he flipped it open, it turned out to be a mock-up of a computer that could fit on your lap, with a keyboard and screen hinged together like a notebook. “This is my dream of what we will be making in the mid- to late eighties,” he said. They were building a company that would invent the future.

That was Steve Jobs in September 1982 at a retreat with the Macintosh team. He had imagined the laptop one-and-a-half years before shipping the first Mac, and seven years before the Macintosh Portable saw the light of day.


About

Although he has been designing since the seventh grade, Roger Wong officially began his design career in 1995. He is currently group creative director at LEVEL Studios in San Jose.

This site is an outlet for his musings on design, advertising and culture.