Medium: Website

Client: Levi Strauss & Co.

Agency: marchFIRST

Role: Concept and overall design for site; design of site page templates; art direction and design of collections sections; art direction of catalog photography; production

Awards/Publications: 2000 Cannes Lions 47th International Advertising Festival Cyber Finalist, 2000 One Show Interactive Merit Award

Date: March 2000

Levi.com Spring 2000

In late 1999, Levi’s decided to get out of the e-commerce space. They decided that their core competencies were retailing and marketing through resellers, not fulfilling direct customer orders. This was the first redesign of Levi.com, post e-commerce and debuted in early 2000. The idea was to make it more like an editorial layout in a fashion magazine, even featuring stars from trendy youth market television shows.