Mitsubishi Outlander

For Mitsubishi Motors, this site was a breakthrough. They had never used any video on their microsites before, so a site with video integrated into the concept like this was challenging to them, but ultimately paid off.

Aligning with the offline campaign of "Out" features, the site takes it a step further by giving more information and context to these features through video and copy. Benefit-driven videos were used to showcase the eight main features&emdas;including a woman's environment changing as she cycles through genres of music on her music server, and an impromptu DJ party utilizing the SUV's 650-watt audio system.

The result? This has been one of Mitsubishi's strongest vehicle launches in recent years. More customers have come to dealerships better educated about the product and more ready to buy.

Check out the site.