Medium: Website

Client: Mitsubishi Motors

Agency: Organic

Role: Art direction and design

Awards/Publications: J.D. Power and Associates Most Useful Manufacturer Web Site for New-Vehicle Shopping

Date: May 2005

MitsubishiCars.com

In April of 2005 Organic won the Mitsubishi Motors account. Mitsubishicars.com was in desperate need of an overhaul. But in needing to get something done in a short amount of time to coincide with a new offline campaign, a reskin of the existing site had to be done. Four weeks later, the reskinned website was launched, including an all-new visual global navigation system.

The new website resulted in a dramatic increase in traffic and going from near the bottom of the J.D. Power and Associates Most Useful list to number seven.