Medium: Website

Client: Sega

Agency: marchFIRST

Role: Concept and design of overall site; art direction of pages; features and functions, content and user interface consultation; production

Date: May 2000

Sega.com

A new Sega.com was designed to prepare for their online strategy: a gaming ISP initiative with free gaming consoles for subscribers. Video games are all about graphics so big bold images were used throughout the site. Whenever possible, these areas were meant to be promotional areas so that the newest games could always be featured.

Two versions of the site had to be designed and implemented: one optimized for the PC and one optimized for surfing from the Dreamcast on a TV.

The “Games” section was the heart of the site containing loads of information about all the games including a live news feed, cheat and hints, and reviews. All items related to a particular game were stored in a database so that different parts of the site shared the same information.

The site featured a section called “VMU” for registered gamers to upload and share saved game files.

An e-commerce store was also implemented and, of course, tied into the database.