Sprint Holiday 2005

The holiday shopping season is the biggest for all retailers and Sprint was no exception. Building on their recent merger with Nextel, Sprint needed to make a big splash in the holiday 2005 season.

This campaign involved nine promotional offers and 27 creative executions. Targeted ads were developed for specific audience segments to maximize the media spend and conversions.

The result was monstrous 1,122% increase in sales over 2004 (even though total impressions were only 100% more).

Watch the reel for highlights.