Medium: Poster, Brochure, CD-ROM, Website, Trade Show Booth

Client: 3Com

Agency: marchFIRST

Role: Art direction of location still photography shoot; art direction and design of poster, brochure, CD-ROM, website; consultation on trade show booth

Date: October 2000

3Com MediaEase

3Com was launching a revolutionary browser-based application designed to bring rich-media into the classroom. An integrated marketing campaign was initiated to promote this new application to school administrators and teachers.

The core concept of this project was bringing the classroom out into the real world.

Included in the materials were a poster, brochure with an integrated CD-mailer, interactive CD-ROM, marketing website (that was integrated into 3Com.com), and trade show booth.