Medium: Point-of-Sale Posters

Client: Nike

Agency: Zimmermann Crowe Design

Role: Concept and design

Date: April 1999

Nike Force/Flight

These were proposed point-of-sale campaign posters for Nike’s 1999 Force and Flight lines of basketball shoes. The idea behind the sets of posters was to hilight the different and opposing styles of playing basketball. “Force” players are more aggressive while “Flight” players have more finesse.