
Medium: Point-of-Sale Posters
Client: Nike
Agency: Zimmermann Crowe Design
Role: Concept and design
Date: April 1999
These were proposed point-of-sale campaign posters for Nike’s 1999 Force and Flight lines of basketball shoes. The idea behind the sets of posters was to hilight the different and opposing styles of playing basketball. “Force” players are more aggressive while “Flight” players have more finesse.