Medium: Point-of-Sale Posters, Window Display, Fixture Display

Client: Nike/Foot Locker

Agency: Zimmermann Design, Inc.

Role: Concept, design, production, and photography art direction

Date: August 2002

Nike House of Hoops

Nike partnered with Foot Locker to create a special basketball shoe section within their stores called House of Hoops. This project was a refresh of the House of Hoops footwear wall, integrated with a other retail elements, which included a leaseline sign, a two-sided window poster, and custom-made shoe display pedestals.

All of these elements feature silhouette images—this was before the iPod ads, I swear!—of ball players, as well as portraits of NBA athletes.