As the lead on the Activision account at Razorfish, I provided creative direction and oversight on a number of high-profile video game launch advertising. Titles included: Prototype, Wolfenstein, Bakugan, Transformers 2, and Marvel Ultimate Alliance 2.

Highlights:

• To help launch Bakugan we created a microsite for the younger boy audience where the whole site was a game unto itself. Users could create their own avatars and score points by exploring the site and learning about the video game.
• For Marvel Ultimate Alliance 2, we played up the dueling sides of the superhero universe by having the rebel group “hack” into the official-looking propaganda.

For all online advertising campaigns, we created immersive rich media experiences with page takeovers, video banners and interactivity.

Medium

Online Advertising

Client

Activision

Agency

Razorfish

Role

Creative direction

Date

July 2009