Director Ang Lee’s adaptation of Marvel Comics’ Hulk was released around the same time Apple released their next generation computer, the Power Mac G5. The concept of the “power of the G5 processor” was conveyed in this in-store video via the Hulk’s literal strength and how a special effects powerhouse such as Industrial Light & Magic used Apple products to help make monster movies such as this.

Medium

Video

Client

Apple

Agency

Apple (In-House)

Role

Concept, design, editing, and production

Date

June 2003