The Challenge
Online auctions can work very well for small collectibles like baseball cards or even electronics like digital cameras. But for a very large purchase that people are used to conducting locally and in person, the challenge can be very great. How do you convince a user that it's OK to buy that used $25,000 BWM sedan from across the country?

The Solution
The concept of the site is about connecting the right car to the buyer's lifestyle. To convince the audience that buying a used car online is perfectly safe, we:

• Used success stories to show that others have done this
• Show that the process is really simple
• Give users all the research and information they needed to decide on the right car

Medium

Website

Client

eBay

Agency

Organic

Role

Creative direction

Date

November 2007