In late 1999, Levi’s decided to get out of the e-commerce space. They decided that their core competencies were retailing and marketing through resellers, not fulfilling direct customer orders. This was the first redesign of Levi.com, post e-commerce and debuted in early 2000. The idea was to make it more like an editorial layout in a fashion magazine, even featuring stars from trendy youth market television shows.

Medium

Website

Client

Levi Strauss & Co.

Agency

marchFIRST

Role

Creative direction and art direction

Publications/Awards

2000 Cannes Lions 47th International Advertising Festival Cyber Finalist, 2000 One Show Interactive Merit Award

Date

March 2000