Nike partnered with Foot Locker to create a special basketball shoe section within their stores called House of Hoops. This project was a refresh of the House of Hoops footwear wall, integrated with a other retail elements, which included a leaseline sign, a two-sided window poster, and custom-made shoe display pedestals.

All of these elements feature silhouette images—this was before the iPod ads, I swear!—of ball players, as well as portraits of NBA athletes.

Medium

Point-of-Sale Posters, Window Display, Fixture Display

Client

Nike

Agency

Zimmermann Design, Inc.

Role

Art direction and design

Date

April 2002