Razorfish publishes an annual consumer experience report. The report consists of a digital consumer behavior study and various articles. For this report, I wrapped it in a theme and took a magazine-like approach. Illustrators were commissioned and the design of every article was unique.

In addition to the 1,500 copies printed, readers could also read the publication online or download a PDF copy. In the few months since publication, over 50,000 unique visitors have read the report online.

Medium

Publication

Client

Razorfish

Agency

Razorfish

Role

Creative direction and art direction

Date

October 2008