The Problem
The holiday shopping season is the biggest for all retailers and Sprint was no exception. Building on their recent merger with Nextel, Sprint needed to make a big splash in the holiday 2005 season.

The Solution
This campaign involved nine promotional offers and 27 creative executions. Targeted ads were developed for specific audience segments to maximize the media spend and conversions.

The Results
The result was monstrous 1,122% increase in sales over 2004 (even though total impressions were only 100% more).

Medium

Online Advertising

Client

Sprint

Agency

Organic

Role

Creative direction and art direction

Publications/Awards

Organic Exceptional Experience Award

Date

November 2005