Trend Micro is one of the global leaders of Internet security software. The company was launching one of the most important products in years and we developed an extensive global campaign that attacked the one problem users complain most about antivirus software: they slow down their PCs.

We proclaimed that Titanium was “Internet security that won’t slow you down” and every campaign touchpoint supported this idea. The executions included print, outdoor, digital outdoor, online, rich media, radio, point-of-sale and more. The protagonist is a proxy for all end-users who are exasperated by their current security software slowing down their computers.

(Stay tuned for a very fun extension that is currently in the works.)

Medium

Print, Outdoor, Online, Point-of-Sale

Client

Trend Micro

Agency

PJA Advertising + Marketing

Role

Creative direction and art direction

Date

October 2010