As part of Visa’s new GO campaign, the website of their premium card Visa Signature was in need of a redesign. The focus of the campaign and repositioning of the card was around the additional perks of being a Signature cardholder. Highlighting benefits such as deals, discounts and concierge service was the main strategy.

The new experience had to reflect Visa’s new branding work, in addition to the Signature-specific attribute of being premium. The result is a clean and refined site, with touches of black and metallic to reinforce the premium nature of the card.

Medium

Microsite

Client

Visa

Agency

Razorfish

Role

Creative direction

Date

April 2009